APLLE EVENT HIGHLIGHTS

10:06AM "Today we have something new for iPhone and iPod touch owners -- iPhone OS 3.1."

10:07AM "3.1 is free, and it's available today."

10:07AM "The second thing we're adding is ringtones -- we'll have over 30,000 ringtones, and they'll be sold for a breakthrough price for ringtones, at $1.29"


10:09AM "Today we're introducing iTunes 9"

10:13AM "The biggest thing we're doing is allowing you to manage your apps in iTunes."

10:12AM App management in iTunes!

10:13AM You can arrange your home screens and move apps around through iTunes. So long coming, so great to see.

10:16AM Big applause. "We think this is going to be outstanding. These are just a few of the features in 9... and Jeff Robbin is going to give us a demo."


10:29AM "Good morning everyone. If you haven't heard, the iPod has been a big hit. We've sold over 220m iPods to date, and growing. It's incredible. Customers love it. If you look at the latest market data, the iPod is at 73.8%"


10:52AM "8GB $199, at $299 we're doubling the memory... and at $399 we're doubling to 64GB"

10:54AM "Next, the iPod classic. This is a great device. Today we have a thin version that 120GB... today we're upping the capacity to 160GB, same price. $249."

10:55AM "Next -- the iPod shuffle. It's the smallest music player in the world. It's the easiest to use." Looks like they're not phasing this out as rumored.

10:57AM New colors for the shuffle, pink, green, blue, silver and black. $59 for 2GB and $79 for 4GB.



10:59AM "How are we going to do that? We're going to build a camera into the back of every nano."

10:59AM Ah ha -- not quite done with the iPods!

11:02AM "The nano is the most popular player in the world, we've sold over 100m. We're adding some things, like Genius Mixes. We've also built in an FM radio."


11:02AM "And we're building in a pedometer -- and you can sync that to Nike."



11:03AM Rundown: built in camera, 2.2-inch display... and it comes in super bright, super glossy colors.

11:04AM Two models, and 8GB for $149, 16GB for $179. And they're available today.